Data Privacy Statement

Using your data appropriately is very important to us. This is why m-privacy GmbH is providing us support in the area of data privacy. MotionTag’s privacy officer is

Roman Maczkowsky
m-privacy GmbH
Werner-Voß-Damm 62
12101 Berlin

1 Implementation of and Compliance with this Data Privacy Statement

We, MotionTag GmbH, Rudolf-Breitscheid-Str. 162, 14482 Potsdam, acting under the name MotionTag (hereinafter referred to as "we" or "MotionTag"), are providing you with a smartphone application (hereinafter referred to as the "app"), with which you (hereinafter also referred to as the "user") can track your movements and your mobility free of charge during your everyday activities within the framework of the General Terms and Conditions, as well as take advantage of other services from MotionTag (hereinafter referred to in general as the "service"). Since the protection of your personal data – especially with regard to protecting your personal rights in collecting, processing, and using data – is important to us, we are providing you this information on aspects of use relevant to data privacy.

Before agreeing to the use of our services, please carefully read all of the information we provide on data privacy. MotionTag hereby undertakes to adhere to the following points related to data privacy as described.

2 Purpose of Collection

The transport industry is becoming ever more dynamic, and is trending towards diversification. New types of services like car and bike sharing are becoming more and more popular. Against this background, classic tracking instruments like travel diaries are no longer sufficient means of collecting data on mobility. We are developing MotionTag to meet these challenges. Our goal is to be able to use our service to depict the transportation industry more precisely, as well as to develop new services for users. We use the data recorded through MotionTag to improve our service and to complete assessments. We only make these assessments using psdeudonymous (quasi-anonymous) data which cannot be traced back to individual persons.

3 Description of the Service

The MotionTag service has been developed to provide new insights into mobility behavior and to collect relevant key data, such as modal splits or transport volumes, as well as to identify centers of use for individual means of transport (hot spots). The data recorded (see 4) and corrections of stages help us to improve the quality of the methods by which we determine this key data, and thereby improve the service itself.

4 Collection Methods

4.1 Movement Data

We use the app to collect your movement data (hereinafter referred to as "movement data"). We complete traffic analyses based on this movement data. These allow us to derive key data related to mobility (e.g. modal split). Furthermore, we determine trip purposes using activity patterns recorded over multiple days and spatial analyses.

Traditional approaches are no longer sufficient to precisely record trips which use various methods of transportation (intermodal trips). The app records mobility behavior psdeudonymously. Over a long period of time, this allows us to quantify indications of a change in mobility behavior, and to improve the MotionTag service using your feedback.

As soon as you start recording in the app, we collect data points that contain spatial coordinates, times, and states of movement. We have developed algorithms that interpret groups of these data points as stages using various methods of transportation, and determine other associated attributes like duration and distance. If you record over multiple days, the app can create multi-day movement profiles.

Although movement profiles are recorded pseudonymously, revisiting the same location multiple times can allow conclusions to be drawn regarding residences, places of employment, and individual persons. Even if no attempt is made to identify users, recorded mobility profiles are personal data. Accordingly, we treat these with the same sensitivity as we do your personal registration data (user name, email address).

Both the apps for iOS and Android operating systems transmit information on your smartphone model, operating system version, app version, location data, and movement activities pre-analyzed by the mobile phone (e.g. “motorized” or “walking”), as well as the data listed under 4.2. All further attributes, such as the means of transportation used or the trip purpose, are calculated using algorithms based on these input data, as well as through a comparison with geodata (geomatching). Geodata includes data from the OpenStreetMap project and other internal, vehicle-related car sharing and taxi usage data for the entire vehicle fleet (not individualized).

4.2 Type and Scope of Data Collected

The following list provides an overview of the data collected:

Primary identification data

Smartphone application

4.3 Processing Movement Data

After being recorded by the app, data is transmitted via Wifi connection or, if activated, through mobile data to our server in an ISO certified computing center, where it is saved in a databank. Transmission of data recorded by the app occurs exclusively through encrypted procedures. Raw data is processed on our server using the analyses described above.

4.4 Saving Data in the App

Besides the data points collected, the app itself saves only the email address for the login of the last user. This makes it easier to log in again, since users do not need to re-enter their email addresses. Passwords and other user information are not saved. After data points are transmitted to the server, they are deleted in the app.

4.5 Establishing Contact

We would like to keep you informed of important information such as new features, changes to the Data Privacy Statement, or new matching projects. We would like to use the email address you provided during registration to do so. To ensure we do not annoy you with excessive communication, we will send you important information via email about four times each calendar year.

5 Transfer to Third Parties

In general, we never share your personal data with third parties outside of MotionTag. External service providers who process data for us under contract are subject to strict contractual obligations in accordance with the Federal Data Protection Act.

We transmit data to service providers through an encrypted and secured connection. We use computing centers (Amazon Web Services) certified in accordance with ISO 27001.

6 Saving and Deleting Movement Data

You can block or delete all of your movement data at any time. To do so, you can simply send us an email to with the subject “Please delete movement data” from the email address with which you registered for our service. We will then remove your data from the live system, so that it will not be included in further assessments.

Deletion of data is irreversible, and data will be deleted from all data media, including back-up memories. For technical reasons, however, deletion from back-up memories will be subject to a time delay.

All data saved in the app will be deleted when you uninstall the app.

Your stages are displayed on a map in the app. You can also use the app to correct your analyzed stages.

7 Individual Rights

Right of revocation and objection

Independently of the above mentioned provisions it is your right at all times (in accordance with Art. 7(3) and Art. 21 GDPR) to contradict the use of your data and revoke any previous given consent for your data being processed.

In case of revocation of consent to process your data or use of any data obtained, legality of data processing up to the date of revocal cannot be disputed.

Right of adjustment, blocking and limitation

Moreover, you can ask us to adjust, block or delete data collected by us (Art.16, 17, 180 GDPR). We would like to explicitly point out that there may be legal obligations to continue storing data - in this case this data can only be blocked.

Right for data portability and complaint to a regulatory body

Since May 25, 2018 you furthermore have the right to data portability (Art. 20 GDPR) and the right to complain to the responsible regulatory body in accordance with Art. 77 GDPR.

Contact person for exercising individual rights

According to Art. 15 GDPR you are entitled to receive information on what data of you is stored (right to information). The responsible party of the processing of data is MotionTag GmbH. To exercise the above mentioned rights please contact

8 Contact

Stephan Leppler
Tel.: +49 176 63630802

MotionTag GmbH
Rudolf-Breitscheid-Str. 162
14482 Potsdam

9 Miscellaneous

This document was originally published in German and has been translated into English. The content of the German original shall overrule in case of differences in the content of foreign-language versions.